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Online Advertising Meets Social Networks
from:The online world of social networks continues to evolve and the number of people joining social networks has exploded in the past two years. There are literally tens of millions of people who are utilizing social networks every day and the reasons they frequent these sites is varied. Some people like to socialize, while others are seeking information, research, products, and services. Many people turn to social networks to make buying decisions.
Social networks such as FaceBook, YouTube, MySpace and others are fertile ground for online advertising. They offer an incredible opportunity to promote your business and your website to an audience that is hungry for information on virtually every topic and subject area imaginable. The networks have created online advertising options that focus on targeted advertising so you get the most benefit from the visitors who click on your ad.
As an example, FaceBook offers an opportunity for online advertising that enables you to create and optimize your advertisements. FaceBook reaches over 130 million active users and you can create image and text-based ads. They also offer a variety of options and specific criteria that allow you to target a specific market and audience so you attract those people who are most likely to make a purchase or who are interested in your niche market.
For example, among other things, you can designate:
Age category
Gender
Geographic location
Social networks such as FaceBook provide you with data so you know how many people match your advertising criteria. You’ll know exactly how many people you can potentially reach with your advertising strategy. They also provide other types of reports and statistics so you can evaluate your campaign effectiveness.
Fees associated with social bookmark advertising vary but you can estimate the cost of your advertising to ensure it fits within your budget. For example, as you create your ad, you are able to bid for cost per click (CPC) or cost per thousand impressions (CPM). By entering your targeting criteria and completing a few basic steps to ad creation, you’ll be able to estimate the cost of your ad.
Once you run your ad, you are charged based on the method you chose such as CPC or CPM. Your ad is displayed to the side of the pages or under the banner. Social networks utilize algorithms and historical data to determine which ads are most likely to be successful on a particular page. Keywords are used to help target ads to the best pages. For example, keywords can be based on books, movies, sports, hobbies, or other criteria. You choose the keywords most relevant to your website so you attract targeted traffic.
With social networks, you usually have the option to advertise a particular web page so users can be directed to that site when they click your ad. That provides you with instant traffic to your website and it helps you capture visitor information that can lead to future sales and the creation of long-term relationships.
Before you jump into the social network advertising arena, check out the most popular networks, evaluate their advertising options, and determine which ones best meet your business and financial needs. Keep an eye on the metrics to evaluate effectiveness and tweak your campaigns as needed to optimize the use of your advertising dollars.
Online Advertising News
Online ad spend in US expected to beat print in 2010 - Moneyweb
 SAMAA TV | Online ad spend in US expected to beat print in 2010 Moneyweb EAST LONDON - Online advertising spend is expected to outstrip print advertising this year in the US, according to a survey of advertisers. ... US online advertising spend set to overtake all print and DM Online Advertising Poised to Topple Print in USA Report says US ad spending on digital and online to outstrip print |
FTC: Don't blame Google for newspaper woes - ZDNet (blog)
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Online ad firm Eyeblaster revives $115M IPO bid - FierceOnlineVideo
Online ad firm Eyeblaster revives $115M IPO bid FierceOnlineVideo Rich media ad firm Eyeblaster apparently has decided the market has strengthened enough to refloat its IPO for $115 million. The New York-based ad firm ... Eyeblaster Takes Second Shot At IPO Deja Vu: Eyeblaster Files For $115 Million IPO, Again Eyeblaster plans initial public offering, again |
San West Inc. and CountyImports.com Reduce Paid Advertising Costs by 37 ... - MarketWatch (press release)
San West Inc. and CountyImports.com Reduce Paid Advertising Costs by 37 ... MarketWatch (press release) ... improvements to a number of key business metrics pertaining to efficiency of the online advertising strategy employed by partner website, www. ... |
Quality not quantity is the goal as online advertising responds to recession - Irish Times
Quality not quantity is the goal as online advertising responds to recession Irish Times Whatever about consumer preferences, the growth of online advertising spend shows no sign of abating. In the United States, the spend on digital advertising ... |
AOL Chief Targets Web Ad Billions With Sales, Hirings (Correct) - BusinessWeek
AOL Chief Targets Web Ad Billions With Sales, Hirings (Correct) BusinessWeek March 10 (Bloomberg) -- AOL Inc. said it's “laser focused” on getting a share of an estimated $20 billion gap in online advertising, ... |
Johnston ad declines slowing - Reuters
Johnston ad declines slowing Reuters Britain's regional newspaper industry has been hammered by a severe downturn in advertising and by the move of classified adverts from newspapers to online. ... |